Over the past few years in India, blogging has gained popularity as a viable professional option that is growing at a remarkable rate. Due to the nearly 5 billion individuals that are already online, blogging is a fantastic way to develop your online community and is also quite effective for marketing.
Understanding the most recent blogging statistics, data and trends are essential for bloggers, business owners, writers, and content marketers to spot gaps in the market and produce content that will help you stand out in the competitive sector.
Here are some recent blogging statistics that can enable you to maximize the effectiveness of your blog.
General blogging statistics
Blogging in India gained momentum in the early years of the twenty-first century
Most of the bloggers in India started blogging in 2015 when internet penetration was experienced in most parts of the country
64% of blogs are viewed on the chrome browser
Only 14% of bloggers write blog content that is 2000 plus words in length
Blogs are the #2 form of media used in content strategy
53% of bloggers in India are women and 47% of the bloggers are men
61% of bloggers write sponsored blog posts
According to studies, mobile devices and tablets account for 26% of the blogging audience’s blog traffic
71% of blogs are written in English
63% of the bloggers use WordPress while 37% use other platforms
43% of all websites on the internet are powered by WordPress
Every month, 70 million new posts are published on WordPress
80% of bloggers know how to install WordPress themes on their own
Considering that 77% of internet users read blogs, the future of blogging is bright. 65% of millennials in India are quickly learning about the potential of blogging in their country
India has 41% annual growth in its internet user base, hence starting a blog in India is likely to grow
There are approximately 600 million active blogs worldwide and there are 2.5 billion blog posts published yearly globally
In India, 6.7 million people post on blogging sites while 12 million are blogging via social media
Regardless of experience, 50% of bloggers publish once a week: nevertheless, 20% of them do so when inspired or when they find the time.
According to a poll of random bloggers in India, only 11% of them had more than 8 years of experience, and the remaining 60% had been blogging for between three and six years. Of them, 29% were new bloggers who started their blogs less than a year prior.
According to statistics, at least 200 websites are launched each day in India
Among the top web hosting companies, Bluehost registers domain names for Indian bloggers.
In 2007, the number of Hindi blogs increased rapidly
Alok Kumar is known as the first Hindi blogger
Blogs and websites in Hindi are not overcrowded as many blogs in the world are written in English
Every 75 to 100 words in a blog post, an image is displayed. This increases views by 94% and increases sharing by 2x. According to these blogging statistics, using images or other visual elements in the post will increase traffic and shareability.
- Up to 77% more inbound links are present in longer blog posts compared to shorter ones. Companies that blog have 97% more backlinks than those that don’t.
- The most common format is “How to” and 17% of blog post headlines use this format.
- Blog posts are getting longer. The average blog post length is 1500 words in 2022
- 44% of bloggers publish new content between three to six times per month
Once you publish 21 to 54 blog posts, your traffic can increase by 30%
Odd-numbered headlines get a higher number than even-numbered counterparts
83% of bloggers still do keyword research to help them come up with topic ideas for their posts.
Customers stay on pages with video content 88% longer than the ones without.
It takes 2 to 4 hours, on average to write a blog post
12% of bloggers post their blogs daily, 56% of them post weekly, and 24% post monthly
70% of bloggers updated old blogs to improve their research results
96% of the blogs that we came across had social media sharing buttons featured
Blog post headlines that are 6 to 7 words long drive the most traffic
Engaging content can bring in more audiences and posting blogs four times a week will increase traffic by 3.5 times
Blogs that contain high emotional value and content get 1,000 times more chances of being shared
22% of bloggers post 2 to 3 times per week
The preferred time for reading blogs for most people is from 7 am to 10 am
37% of Indian bloggers say that their content falls between 400 to 600 words
You must frequently submit posts if you wish to get indexed by Google. Getting indexed is essential for any website. A website maintaining a blog can result in 434% more indexed web pages on average and 55% more visitors.
Blogging marketing statistics
68% of bloggers report regularly leaving reviews on websites like Zomato, TripAdvisor, Burrp, and MouthShut.
- 98% of bloggers use Facebook to promote their blog content, compared to 33% who use LinkedIn, and 35% who use Pinterest.
- 75% of bloggers in India are aware of and use the fundamentals of SEO on their blogs.
- Driving traffic to their websites is a major marketing priority for 54% of marketers
- Content quality is the most important blog success factor
73% of bloggers acknowledge that they share their experience with brands on their blogs.
78% of bloggers say that Facebook brings them the maximum traffic
Studies constantly prove that 80% of customers read blogs and trust what bloggers say about a product or service before making any decision
Marketers who use blogging get 13 times more positive return on their investment than those who do not blog
B2C businesses that blog get 88% more monthly leads
Nearly 40 million Indians used online reviews to help them make informed purchase decisions
Businesses that blog generate twice the email traffic compared to those that don’t and companies that blogs produce 67% more leads each month than those without them.
- 86% of content marketers use blog posts as part of a strategy
- Amongst bloggers, affiliate marketing is the top blog monetization strategy
- 85% of the bloggers have endorsed brands on their blog
72.8% of Indians from rural prefer reading in Hindi while 38.5% of Indians in urban prefer reading in English. However, if you want to reach a huge readership, English is preferred by many people all over the world.
- 77% of all internet users regularly read blogs
- 72% of readers or audiences prefer to watch a video rather than read text
The average reader spends just 37 seconds reading a blog post and 7 minutes is the average time preferred to read blogs. If the reader gets the information they are looking for, they stick around to read a blog, seven minutes of reading is equal to 1,600 words.
- 30% of blog readers prefer headlines that include a number
- 73% of blog visitors skim through the content instead of reading a post thoroughly
- Over 75% of blog visitors don’t return and 53% of visitors would leave a blog if the images on the page wouldn’t load
- 36% of blog visitors prefer list-based headlines
Blogging revenue statistics
The cost of starting a blog in India is between $50 to $300
70% of consumers prefer blog posts to ads
About 90% of the bloggers in India monetize with AdSense
Several bloggers earn more than R100,000
In India, a blogger can earn anything between $100 to $10,000 per month, experienced bloggers can earn up to $3,000 plus and celebrity bloggers in India earn between $20,000 and $30,000
92% of marketers consider written content like blogs to be worth the investment.
ProBlogger’s get around 42% of their income from affiliate marketing.
Only 4% of bloggers make six figures per year from blogging
The majority of bloggers fail because they think blogging is a means to get rich fast but blogging entails a lot of hard work and commitment
69% of bloggers earn nothing from their blogs and websites
Blogging is a very profitable career for many people. Indian top bloggers generate more money from blogging than some major professionals
Amit Agrawal quit his job to become India’s first professional blogger. He makes an estimated $60,000 per month
Harsh Agrawal runs his blog named, shoutmeloud.com and earns approximately $52,434 per month
Faisal Farooqui founder of mouthshut.com makes an estimated $50,000 per month
These blogging statistics will provide you with more information that you can use to change the way you blog and develop a long-term blogging strategy.