With the explosive growth of e-commerce in India, Shopify has been a popular choice for businesses looking to sell online.
In 2020, 457 million people bought from a Shopify store, making it one of the largest and most successful e-commerce platforms.
But it doesn’t just happen!
You have to work for it.
Luckily, many strategies are available for entrepreneurs in India looking to increase sales on their Shopify store.
And in this article, we will discuss 11 strategies you can use to help your business grow and succeed.
1. Utilize Localized Payment Options
Localizing payment options is essential for any Shopify store in India to increase sales.
Providing customers with more localized payment options makes them feel more comfortable purchasing from your store.
Having the option of paying via bank transfer, cash on delivery, debit and credit cards issued by Indian banks, or even e-wallet payments like Paytm can make all the difference when it comes to increasing conversions.
So, when setting up payment options for your Shopify store in India, including national and international payment methods.
This will allow customers from outside India to easily complete their purchases confidently.
And that’s not all.
Multiple payment processors can help ensure that payments are quickly processed and securely transmitted without delays.
And customers who have a smooth checkout experience are more likely to return again and become loyal customers of your shop.
2. Leverage India-Specific Social Media Platforms
India’s digital landscape offers a unique opportunity for Shopify store owners looking to increase sales.
Leveraging these social media platforms can be an effective way to promote your store and reach new customers.
For example, Whatsapp, Instagram, and TikTok are now popular in India.
As such, they can be powerful tools to market products or services, connect with potential customers, and create brand awareness.
WhatsApp is India’s most popular messenger platform, with over 487.5 million users!
With this app, you can send messages, images, videos, and documents quickly.
Use it to stay connected with customers by sharing updates about promotions or new products launched.
The same applies to the other apps.
Use Instagram (230.3 million active users) to share visuals of your products with potential customers through photos or videos.
At the same time, TikTok (99.8 million) offers an engaging way of telling stories about the product or service.
3. Create India-Focused Content
Creating content that is tailored to the Indian market can help to increase your sales on a Shopify store.
Your content should be designed to engage and inform potential regional customers, creating an authentic connection with them.
And this can be achieved through blog posts, social media posts, and ad campaigns targeted at people living in India.
For instance, you can build brand loyalty among potential shoppers by writing blog posts about topics of interest to Indian customers, such as local holiday celebrations or cultural events.
Similarly, crafting interesting social media posts about ongoing trends or new products will help keep your brand top-of-mind for Indian consumers.
4. Work With Influencers
Influencer marketing has grown to become a $13.8 Billion industry.
Because of its promising results!
Data shows that businesses are making an average $5.20 for every $1 spent on influencer marketing.
And the top 13% of businesses are seeing revenue of $20 or more per every $1 spent.
For the green ones, influencers have already built trust with their followers, making it easier to appeal to new customers and increase sales.
For this to work in your business, carefully select influencers based on your target audience and the product or service they sell.
Once an influencer is chosen, establish clear expectations for both parties so everyone knows what is expected from the collaboration.
And compensate them accordingly, so they prioritize promoting their store over other commitments.
While at it, create content tailored to the individual’s following and effectively conveys the message behind their store.
This can include sponsored posts, giveaways, or affiliate links that will help spread the word about a store’s products or services.
5. Offer Discounts To Encourage Them To Buy From Your Store
Discounts can be a great strategy to drive sales on a Shopify store in India.
It is an effective way to increase both customer loyalty and revenue.
And depending on the type of product or service being offered, discounts can range from percentage-based discounts off individual items or entire orders, to free shipping, gift wrapping services, and other perks.
When considering how best to offer discounts for customers in India, look into the local market context.
For example, Indian consumers tend to prefer cash payments over credit/debit card payments.
As such, special offers or discount codes that apply only when using these payment methods may not be as attractive as offers that are valid for all types of payment methods.
Additionally, providing customers with timely information about upcoming sales can help create anticipation and encourage them to take advantage of the deals available.
6. Use Advertising Platforms To Reach Potential Customers.
Advertising platforms like Google Ads, Facebook Ads, and Snapchat Ads can work wonders for your Shopify store!
They are not only cheap but also harbor millions of daily active users.
As such, these platforms can help you reach an even wider audience by expanding your visibility and increasing brand awareness.
When creating your ads, include relevant keywords for better targeting so that the right people are seeing them.
You should also create different ads for each platform to have the best chance of reaching potential customers.
Don’t forget to track your campaigns closely to see which ones work best and adjust accordingly.
This is the only way to spend your money wisely and get the most bang for your buck.
7. Utilize Email Marketing
Email marketing allows brands to craft personalized messages and send them directly to customers’ inboxes, thereby fostering customer relationships and motivating customers to make purchases.
This strategy can be especially effective for Shopify stores since many of their customers are already familiar with email-based communications.
According to studies, the average ROI through email marketing is an impressive $36 for every $1 spent.
That makes it one of the most cost-effective strategies for increasing sales in Shopify stores in India.
As you send many emails, identify which emails will result in higher conversions and tailor your campaigns accordingly.
You can also set up automated emails triggered when shoppers add items to their carts or leave items abandoned.
Such emails often nudge potential buyers into completing their purchase and help boost overall sales figures significantly.
8. Utilize Local Language Support
If you want to increase sales, make it easy for the shoppers to switch languages to the local ones.
Here, your customers will be more likely to shop at a store and complete their transactions.
In India, there are 22 official languages spoken by over 1 billion people.
Offering local language support can help Shopify store owners break through the linguistic barrier and reach a larger customer base.
Effecting this isn’t that hard as well.
Shopify provides tools like Automatic Language Translation, which can automatically translate product descriptions into local languages for customers.
This helps ensure that users understand what they are purchasing without any difficulty.
And it is not just the language of your pages.
You should also provide customer service in regional languages as well.
This goes a long way to build trust with potential customers and make them feel more confident when shopping in your store!
9. Invest in SEO
Search engine optimization (SEO) is a CRUCIAL tool for any Shopify store in India looking to increase sales.
In a nutshell, SEO involves optimizing your website and content for specific keywords that Indian customers are searching for, as well as the use of other techniques such as link building, social media sharing, and more.
This can help increase your store’s visibility and create a higher ranking in search engines like Google.
It also helps target potential customers interested in what you’re selling but don’t yet know about your store.
To say the least, investing in SEO will help you reach out to these people and generate more sales from them. And make it easier for Indian customers to find exactly what they’re looking for on your site.
10. Provide Excellent Customer Service To Build Trust and Loyalty
The Indian market is highly competitive, and customers increasingly demand the highest levels of customer service.
To have a shot at success in this market, it’s essential to provide an outstanding level of customer service that keeps customers coming back.
You should prioritize giving personal attention to their customers, responding promptly to inquiries and feedback, and providing helpful advice whenever possible.
Similarly, stay up-to-date with industry trends.
This is your chance to offer relevant recommendations when appropriate.
For example, suppose a customer is looking for a specific product or item that you don’t carry directly but know another business does have it available. In that case, you should be able to suggest the other business as an alternative option for your customer.
Helps build trust and foster relationships with other merchants.
11. Track and Analyze Performance To Identify Areas of Improvement
Analytics presents an opportunity to identify issues that may be impacting sales, as well as areas of improvement.
The most important performance metrics to track are customer acquisition, user engagement, website visits, and conversion rate.
By looking at these metrics over time, you’ll be able to pinpoint areas where your store can improve.
For example, analyzing the user engagement metric can help you understand how long customers are staying on the site and which pages they tend to visit more often.
By understanding this data better, you can then adjust your content accordingly to increase conversions from those visitors.
Then there is conversion rates.
This metric gives you an idea of how effectively your product page persuades customers to purchase items from your store.
The success of a business depends largely on having an effective sales strategy.
Shopify stores in India have the potential to increase their sales with the right strategies, and store owners need to be willing to invest time and resources into developing those strategies.
Ultimately, trial and error will be necessary to find the best approach for each individual store.
It is also essential for store owners in India to monitor their progress and make adjustments as needed.
Keeping track of what works and what does not can help them identify the most successful tactics.
Additionally, staying up-to-date on industry trends can provide valuable insight into what customers are looking for so that owners can adjust their product offerings accordingly.
By following these eleven strategies, store owners in India should be well on their way to increasing their sales while also providing a positive customer experience.